Netball Australia, the Super Netball League Commission and the Foxtel Group have announced a new five-year broadcast and digital rights deal, set to begin in 2022.
Netball Australia, the Super Netball League Commission and the Foxtel Group today announced a ground-breaking new five-year broadcast and digital rights deal which will cement Suncorp Super Netball as the worldâs number one elite netball competition.
The new agreement, commencing in 2022, has been structured to ensure elite netball remains highly accessible to its growing base of fans throughout Australia while increasing investment in match production.
Under the innovative agreement:
The new deal also provides for a major financial reset to professional netball delivering certainty to Suncorp Super Netballâs eight clubs and, for the first time, providing the financial strength for Suncorp Super Netball elite player salaries to be paid by the league. This in turn will provide member organisations and clubs greater freedom to support and promote the grassroots game.
Netball Australia interim CEO, Ron Steiner said: âThis is a landmark deal for the sport and provides the foundation for Suncorp Super Netball to grow and enhance its status as the best elite netball competition in the world.â
ââIt also provides financial security that will enable netballâs member organisations to nurture what is Australiaâs number one female team participation sport. Netballâs mission is to empower women and girls and connect communities, and the wide-ranging impact of this deal will drive those outcomes.ââ
Super Netball League Commission Chair Marina Go said: âThis agreement follows intense interest and negotiation with several parties who were keenly aware of netballâs unique position within Australian sport.
ââWe are delighted to be partnering with such a strong and well-regarded organisation and look forward to bringing our fierce and exciting sport to the Foxtel Groupâs audience including Kayoâs rapidly growing customer base.
ââThere are many winners in this deal, and that includes the worldâs best netball players who will enjoy contract security and some of the best conditions of any female athletes anywhere.ââ
Foxtel Chief Content and Commercial Officer Amanda Laing said: âWe are incredibly pleased to be joining Netball Australia to play our part in consolidating Suncorp Super Netball as the worldâs number one elite netball competition.
âBy bringing the free and paid broadcast and digital rights together, we can establish a more consistent competition schedule which will strengthen audience engagement. We have a reputation for innovation and will use our production expertise and marketing capability across Foxtel and Kayo to support netballâs continued growth.
âSuncorp Super Netball players are extraordinary athletes and striking ambassadors for their sport. We will work with the players, clubs, sponsors and the whole netball community to raise their profile and deliver the recognition and rewards which they deserveâ.
âAs the most established elite womenâs sport in Australia, netball joins an exciting and diverse range of womenâs and menâs sports who have chosen to partner with Foxtel and Kayo.â
The upcoming 2021 Suncorp Super Netball Season will be broadcast on Nine, Telstra TV and the Netball Live Official app from Saturday, May 1.
Ms Go and Mr Steiner thanked the Nine network and Telstra for supporting Suncorp Super Netball during a crucial period of growth and consolidation.
ââNine and Telstra saw the potential of the league and provided support at a critical time. We look forward to working closely with them during season 2021 and thank them for their commitment to the game,ââ Mr Steiner said.
Original article written by Netball Australia
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