Statement from Netball Victoria
- Vixens steely resolve
- Australia appoint new Fast5 coaches
- Vixens fail to fire
- Vixens to open den after Firebirds clash
- Telstra to broadcast every ANZ Championship game to mobiles
- Vixens set to stifle Firebirds' spark
- Anna Flowers a blooming good read
- Vixens pair launch one of a kind netball app
- Moloney's successful run
- Vixens outclass Swifts
Statement from Netball Victoria
Netball Victoria would like to correct inaccurate comments made by Janice Crosswhite, president of the Australian WomenSport and Recreation Association, regarding the Melbourne Vixens Superwomen promotional campaign.
In a recent Brisbane Times article, Crosswhite used the Melbourne Vixens Superwomen campaign as an example of the sexualisation of women in sport, claiming models were used to represent our players and questioned the appropriateness of 'underwear' in the images.
The Superwomen campaign was developed in conjunction with our athletes and included detailed market research before and after the campaign, which indicated strong support of the campaign by our target market.
All individuals shown in promotional material were Melbourne Vixens athletes - each in support of the Superwomen concept. Athletes were photographed in athletic apparel provided by a global sportswear brand, and a similar level of clothing to what is worn on the netball court.
The Superwomen campaign illustrates the Melbourne Vixens as strong, powerful and talented women, celebrating the exceptional talents of our athletes rather than objectifying or exploiting their sexuality.
We are proud of the values that underpin the Melbourne Vixens and the Superwomen campaign.
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